Hellenic Code of Advertising and Communication Practice (HCACP) published by the Advertising Self-Regulation Council (SEE). Wettbewerbszentrale (for unfair commercial practices).ĭeutscher Werberat (for taste & decency and social responsibility). Officially translated English version here. National Ethical Rules for Advertising and Other Commercial Communication in Bulgaria published by the National Council for Self-Regulation (NCSR).Ĭyprus Advertising Ethics Code published by the Cyprus Advertising Regulation Organisation (Word version here).Ĭode of Advertising Practice published by the Czech Advertising Standards Council (RPR).

Advertisers on Google should refer to these codes where relevant. You can find a list containing some of these codes here. Please also note that certain countries, industries and trade associations have their own self-regulatory codes for advertising and marketing.

Advertisers are expected to do their own research on the local regulations for any location that their ads target. We expect all advertisers to comply with the local laws for any area that their ads target, in addition to the standard Google Ads policies.

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